copywriter | maker of things | amateur astronomer | firstname.lastname@example.org
FreshBooks Mobile App Launch
To promote the launch of the new FreshBooks mobile app, we created an Instagram photo contest. Acting as both primary ideators and strategic leads, we were able to drive impressive results with a limited budget.
In fact, within only two (really, really short) weeks, Instagram following grew 30%, we garnered 645, 443 organic impressions and significantly boosted app downloads.
To help promote the Toronto Silent Film Festival, we created the first-ever Instagram-based choose your own adventure. Using clips from the festival movies, users were able to make their very own film in the palm of their hand.
We created the new Red Lion website to be a non-traditional navigational experience on both desktop and mobile. The site received press coverage from Creativity Online and more.
Art Director: Duncan Collis
To help hotel guests remember to conserve water, we created a campaign to playfully remind them. We sprayed messages on the mirrors in anti-fog that would only appear after a long shower steamed the room. To support the initiative, we created a website and video.
Art Director: Jason Wren
We did the inaugural branding of the pediatric urgent care centre, Kid-E-Care. A series of postcards, signage and a website were created. The websiteincludes a real-time clock to let patients know how long they can expect to wait to see a physician.
Art Director: Jason Wren
One King West
To celebrate One King West's 100th anniversary, we created an interactive microsite filled with historical anecdotes, photographs and facts about the hotel's influence on Toronto's formation.
Art Director: Aaron Leech
Drake General Store
This holiday campaign for Drake General Store was a playful way of illustrating that the gift shop has something for everyone on your list - curious, strange or square. A direct mail piece was created, print and digital ads, postcards as well as a social media strategy.
Art Director: Joyce Lo
Canada's Walk of Fame
National Advertising Awards 2014 entry - Canada’s Walk of Fame lets you vote for a hero from our nation to celebrate and also walk all over.
Art Director: Aaron Leach
Sam James Coffee Bar
We created a series of spec ads for Sam James Coffee Bar to highlight their premium, grab-and-go offerings.
Art Director: Jenny Boucher
The Drake Hotel
For a Drake Hotel Valentine's Day campaign, we created a playful and cheeky Mad Lib concept. The Mad Lib was used for national print and digital ads, prix fixe menu and also printed on hotel pillowcases.
Art Director: Niall McClelland
As a passion project, I frequently make music mixes for brands and blogs. Client list includes Parts & Labour, The Drake Hotel, Toronto Flower Market, Drake General Store, Leilanni and Ouija.