For Shopify's NRF campaign, we set out to own the room and the city. Commerce favors the bold became the anchoring concept for Shopify’s most ambitious enterprise event presence yet: a full-scale takeover spanning billboards, taxi wraps, spatial installations, tech flexes, video, web, and printed matter across Javits Center and NYC. Born from a summer sprint reimagining how Shopify Enterprise shows up in the market, NRF was its first, definitive statement. The work cut through the noise and made it clear: Shopify is not here to play.

For this work I built the narrative, created the concept, wrote all of the copy, and lead the interdisciplinary creative team.