The best visual assets start long before anyone picks up a camera. For Shopify Retail, I worked upstream and cross-functionally, collaborating with product and marketing teams to shape the narrative direction, build shot lists, and define the story each image needed to tell before a single frame was captured. The same thinking drove the brand video: scripted for motion, built to flex across web, social, ads, and YouTube without losing its voice. Some work is made for a moment, but this work was made to last.