writer and creative director
Storytelling has been an obsession since I was a kid. And for seventeen years, it's been my profession. I started filling notebooks with poems and short stories before I knew what copywriting was, and I've spent my career chasing that same instinct at scale. From leading advertising campaigns to shaping narrative strategy, I've built a body of work where language, ideas, and brand pull in the same direction. I care about precision, the hard-to-tell story, and writing that turns complexity into clarity. I love a hard creative problem and I've spent my career making them feel like adventures worth taking.
Currently I’m a Senior Staff Writer and Creative Lead at Shopify.
Awards and recognition
The One Show
AdWeek
Fast Company
ConFab Conference speaker
PSFK
Design Taxi
Creative Mornings partner
Ad Age